HMX is a Trinidad & Tobago cleaning product line, built from real homes and real cleaning jobs. Three products, one promise: do the job, do it fast, and look good doing it.
No do-it-all cleaner that does nothing well. Each HMX product owns a single cleaning moment in a real T&T home.
Tough on dirty grout, soap scum, mould stains and grime. Spray, give it a few minutes, scrub and rinse — and watch grout lines come back. The visible, demonstrable hero of the range.
The everyday workhorse for floors and surfaces. Designed for regular mopping and maintenance — homes, offices, commercial spaces. The partner that protects the deep clean Grout Slayer just delivered.
Heavy-duty cleaner for grease, oil and grime. Ideal for stoves, range hoods, oven doors, garages, tools and kitchen surfaces. Spray, scrub or wipe, then rinse or wipe clean. Use as directed.
Drag the slider. This is what a single application of HMX Grout Slayer does to a real grout line — no special tools, no re-tiling, no replacement.
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HMX grew out of Hot Mess Express — a residential cleaning service in Trinidad & Tobago that kept meeting the same problems job after job: dirty grout, dull floors, greasy kitchens, hard-to-clean surfaces.
The team built a product line designed around what they actually saw in T&T homes — not what looked good on a brief.
HMX is built to drive cleaning-category sales, not just sit on a shelf. We come with the demos, the digital, the display and the data.
Made in T&T, priced for T&T households, ranged for T&T cleaning calendars — summer break, Divali, Christmas.
In-store demos, before-and-after content, and Saturday activation days that turn shoppers into buyers.
Grout Slayer, Neutral Cleaner and Ultra Degreaser — three distinct cleaning moments under one brand.
Facebook, Instagram, TikTok and WhatsApp activation. Shelf talkers, counter displays, opening-order programmes.
Prepare, launch, expand. Weekly check-ins, fortnightly reorder reviews, a 90-day scorecard you'll actually look at.
For samples, pricing, a buyer pack or to talk about ranging HMX in your stores — reach out below. We'll come back within one business day.